Lenstag Aims to End Camera and Lens Theft

Nowadays with so much gear floating around and also with lot's of other eye of the beholder peaking around the corner the streets are now less safer than before and when carrying your gear you MUST HAVE an insurance to cover it at.

Your Precious!!!

They are never safe even if insured, and when you lost them and get stolen you rush to foruns and friends databases to try and keep track to them.

It's always a pain and in most cases you will never get them back, even after spending several hours reporting them to the police and insurance company.

I know that most of the online databases where you could mostly try to find your gear by serial number (Flickr or Google) aren't our best friends but then came Lenstag.

Well you can say puff!! it's an online free service and no one would care about this.

Well let me explain you something!!

Lenstag was created by Google engineer Trevor Sehrer and is an online equipment registry that makes it easier to report and track stolen cameras and lenses.

Let’s take a look at how the service works. It starts with a simple one step sign in/up form. Enter your email and password, and you’ll soon find yourself looking at a main registry in which you can list out all the gear you own.

 

After you sign in to your account you will your account. At this moment you will not have much there except a link to Share your gear list with your friends, that is very useful and you can customize as you please in the settings area.


Let's Start to add gear. You can register any gear you would like but some are already in there, for the most used gear anyway. As you start to type a list will show you the options, but if your gear is not in the list you can add it manually.


The same for your lenses and other accessories.


Here is a list of some gear I set and are now ready to be verified by ticking the blue icon or removed by clicking on the red trash icon.


After you have registered all your gear online, it's time to verify if it's really yours.

This may be the part where you will back away just because it will take you a little longer to have all your gear photographed.

Don't get yourself carried away by this step, this will really make a proof the gear is yours and is a great safety precaution to have it registered. Not like on Canon CPS or Nikon NPS where you can have all your old lens and cameras even the ones you have already sold so that you can have that Platinum membership.

Don't be LAZY go and take pictures of all your registered gear and make this happen ASAP!!!


If you have sold some gear or want to transfer it to someone else this is also possible, just follow the steps.


Then if you have some stolen gear that was already registered you can report it stolen, just that simple.


This is the message that will pop up after you report it stolen. Once this report is filed, your gear will be marked as stolen in the Lenstag system.

For example, a photographer buying a lens on Craigslist will now have an easy database to query for figuring out whether they’re buying stolen wares. Police departments and pawn shops can also use the Lenstag registry for easy lookups.

In addition to providing the information through a Lenstag search, the site attempts to make the stolen gear report show up in Internet searches. Each stolen piece of gear has its own public web page that lists it as a stolen item.


And you can also check the online gear that was already reported stolen. This way you can buy your 2nd hand gear on ebay or somewhere else with "some" safety. I say "some" has this will not contemplate for the moment all the stolen gear that are out there but it's a good starting point.

This page is indexed by search engines such as Google. What this means is that you won’t need to do any special searches on the Lenstag website — a simple search on Google for a serial number and a keyword (e.g. “stolen,” “lenstag”) will do.

Larger businesses have already begun partnering with Lenstag in order to keep a handle on their gear. These include two large equipment rental companies, LensRentals and BorrowLenses, who are now utilizing the system to reduce theft and speed up equipment recovery.

There is another place where you can look for stolen cameras and we talked about that in this Lighting Mods article "Stolen Camera Finder, helps you find your camera".

3 Basic Lighting Setups for Great Photos

So, you have some great photography lighting equipment but you aren’t sure how to best use it. Or, you’re still looking for photography lighting equipment, but you don’t know what you need for what you’ll be doing. Don’t sweat it! In this article, we’ll be looking 3 basic lighting setups for great photos that you can use to help you get the best pictures that you can snap.


1. Paramount lighting.  Paramount lighting is a style of lighting setup that is used with females due to the high cheekbones and good skin tones that are focused on – it makes men look hollow. The main light is high and directly in front of the subject’s face, the filler light is under the main light, and the overhead light opposite the main light should only hit the hair, not the forehead or face. This creates a very “highlighted” look and can make some amazing portraits.

2. Rembrandt Lighting. The Rembrandt Lighting setup makes a small highlight on the shadowed cheek of the person you’re photographing. The main light is down and to the side of the subject. The overhead lights are closer to the subject, and the background light should be put overhead. This creates highlights on the cheeks that make the eyes and cheekbones stand out on the subject – it’s more commonly used in males, but females are also featured.

3. Profile Lighting. Profile lighting provides a very stunning look that focuses on the features of the subject’s face. As suggested by the name, the subject’s face will be turned 90 degrees from the camera. It makes the features on the subject’s face look more elegant. The main light is placed behind the subject so that it makes the face “pop” out in the image. The hair and neck will also stand out, which means you need to be careful how the main light is positioned. The background light is positioned to the side of the subject, depending on how they are sitting and what way their head is tilted.

So what sort of setup will you use? What are you looking for in your studio that will make it different than other photography studios? How will you setup your room so that you can get the best portraits and pictures with your lighting setup? Most setups call for anywhere from 3 to 5 lights, so consider that when you’re setting up your studio. 

Setups are quite simple to do without a lot of hassle and strain on what you are already doing. They can be placed in different areas of the room and not take up any space if you do it correctly. There are a variety of photography lights out there to choose from, and each of them have their own pros and cons when it comes to whether you should use them or not. Do your research and determine which lights you want to purchase and what sorts of setups you are going to use.
If you’re looking for a great place to buy photography lighting equipment, consider TheLAShop. They have all of the photography lighting equipment that you will ever need, and they will help you choose exactly what you need for your studio or other purposes. Check out The LA Shop today.

eBook: The Beauty Collective

PhotoWhoa project came out with another great Ebook featuring some of the best beauty photographers out there.

Frank Doorhof, Anthony Neste, Jenny Woods, Kristian Schmidt, Luke Schneider, Michael Monaghan, Michael Zelbel, Nick Saglimbeni, Noah Sahady and Zim Killgore.   
All together to teach you the best in their craft.

Learn from the best in the beauty photography industry

What you will learn form each one of them:
- How to Get Phenomenal Photos From Your Model Shoots with Frank Doorhof
- Taking Pictures of the Most Beautiful Women in the World with Anthony Neste
- Get Angry and Make Art... Never Stop Creating with Jenny Woods


- Swimming with Sharks and Capturing Beautiful Women with Kristian Schmidt
- How a College Boy Shoots High-End Commercial Campaigns with Luke Schneider
- Beautiful Women in Beautiful Seattle with Michael Monaghan

- Shoot Amazing Glamour & Beauty Photography with Speedlights with Michael Zelbel

- Retouching Magazine Covers and Shooting Celebrities with Nick Saglimbeni
 - A Once Shy Kid Now Takes Photographs of Stunning Models with Noah Sahady
- Getting Extremely Creative with Your Photography with Zim Killgore


Just imagine all this information just with one click and FREE for a limited period of time. Go grab them while they last.

Download it directly from PhotoWhoa here.

Also do not miss other great instructional content from PhotoWhoa here and be amazed!!